Color Factory NYC

Color Factory is a celebration for your senses. We tap into the joy of color through the expression of art to create experiences that make people of all ages smile, connect, remember, and feel like kids again. Each of our locations boast over a dozen immersive installations that expand your boundaries of perception, indulge you in play and discovery, and engage your senses in unexpected ways.

Our signature Confetti Room is reimagined in partnership with Broadway’s WICKED. Sing along, toss confetti, and celebrate the perfect pairing of Glinda’s pink and Elphaba’s green. You’re gonna be popular! Limited time only.

Color Factory New York celebrates the many shades of the city. Take a journey through 14 immersive art exhibits as stunning as they are colorful. Fun for all ages, each visit to Color Factory includes surprise giveaways, sweet treats, and complimentary digital photos. From the ball pit to the confetti room, each colorful room is designed in partnership with an exceptional roster of local and international artists and collaborators, this multi-hued homage to NYC will leave you inspired. Ready to jump into color?

We collaborate with artists, institutions, and nonprofits to ensure our spaces are as inclusive and relevant as they are dynamic and celebratory. From the lobby to the gift shop and every colorful moment in between, our cities and communities inform and inspire everything we do.